Transparency is key when using quality seals such as Top Employer seal. After a successful certification, you receive your own results page that explains how the evaluation was carried out and what the result means. Wherever possible, you should link to this page when you display the seal – for example, from your career page or job ads – so interested candidates and partners can see that the seal is genuine and understand the underlying methodology.

Legal guidelines also apply when using seals of approval in advertising. In simple terms, the seal must not be used in a misleading way: the certification must be current, the criteria must be publicly accessible, and you should not claim more than what the seal actually stands for.